Poll: Negative ads make only tiny dent in Rauner's big lead

Matt DietrichReboot Illinois

Feb 26, 2014

Over the past three weeks, forces aligned against Republican gubernatorial candidate Bruce Rauner have launched a barrage of anti-Rauner ads over the airwaves, on social media and in print.

A new poll shows that, overall, the public isn’t buying it.

The We Ask America poll, conducted Tuesday among 1,178 likely Republican voters statewide , shows Rauner with a commanding lead over his three opponents regardless of how the data is sorted. He leads among men and women in all age groups and by every geographic division.

We Ask America poll, Feb. 25, 2014

A We Ask America poll on Feb. 25 put Bruce Rauner well ahead in the Republican gubernatorial primary

Rauner leads in all areas of the state

Rauner leads in all areas of the state.

If you’ve been near a television in recent weeks, it’s been impossible to ignore the back-and-forth in ads that question Rauner’s integrity and business practices and in Rauner’s ads that respond directly to the negative attacks.

Tuesday’s poll shows that the anti-Rauner ads had a slight impact when they first started airing this month, but Rauner began recovering immediately.

We Ask America 2-25-14


Predictably, the survey did not bring good news for the candidacy of Treasurer Dan Rutherford. Rutherford’s numbers fell sharply when he held an emotional Jan. 31 press conference alleging he was being blackmailed and that Rauner was out to “destroy” him. He called for an investigation into an employee’s allegations against him but has declined to release the results of that investigation because the former employee has since filed a lawsuit against him.

Rutherford (the purple line above) has fallen from being front-runner in May to fourth place this week, according to We Ask America.

“Have millions of dollars in negative ads taken a bite out of Rauner? Yeah, but not much (see chart). And Rauner’s bank account remains healthy and open. There isn’t a whole lot of daylight for the others to grab,” writes We Ask America on its website.

With less than three weeks to go now before the March 18 primary, it may take more than just negative ads to cut into Rauner’s lead. While his opponents accuse him of using his vast wealth to buy the election, Rauner’s message clearly is resonating with registered Republicans.


The Republican primary has become the battle of the Super PACs. Find out who’s behind these ads in this edition of “Spin Cycle.”

Here is more about Super PAC activity in the Republican race for governor.

In this edition of “Spin Cycle,” we try to figure out what the Republican gubernatorial candidates have planned for taxes in Illinois.

We’ve put together a collection of editorial cartoons about the state’s most powerful politician, House Speaker Michael Madigan. See the slide show here.

A Chicago Tribune/WGN poll put Bruce Rauner way ahead of his three opponents in the March 18 Republican primary.


Related: Civic Federation outlines painful recommendations, including future progressive income tax, to mend Illinois finances
Feb 11, 2016

A report released today by the Civic Federation lays out a number of recommendations — including consideration in the near future of a progressive-rate income tax — as part of a…

share to facebook share to twitter comment
Be the first to respond to this quote.
Add a Comment commt